Jönköping, Sweden

Andrea Resmini

Please register on Eventbrite! (Link below the picture)

Information Everywhere, Architects Everywhere

Our celebration brings together a diverse community including information architects, user experience designers, content strategists, product managers, developers, scholars, and students. We come together to talk about and shape the future of Information Architecture. Because of the ubiquitous nature of information, we hear stories of information architecture not just practiced by specialists, but by people holding all sorts of titles, coming from all walks of life. We celebrate these type of stories.


  • 08:30 - Registration

  • 09:00 - Opening Remarks

  • 09:15 - Talk 1: Alberta Soranzo "The design of things you don't want to think about"

  • 10:15 - Coffee break

  • 10:30 - Talk 2: Jan Jursa "Jobs-to-be-done as a special form of the ethnographic research"

  • 11:15 - Talk 3: Emma Rozada "The perfect storm within the Automotive industry"

  • 12:00 - Lunch break

  • 13:15 - Talk 4: Ofer Deshe "Why Difference Matters: Designing for Real People"

  • 14:15 - Workshops
    • Andrea Resmini
    • Alberta Soranzo
    • To be confirmed

  • 16:30 - Closing panel

*we reserve the right to change the programme

About the speakers: 

Alberta SoranzoAlberta is Head of Experience Design and Innovation at Tobias & Tobias, in London, UK. The company focuses on creating digital products and services and among Alberta’s areas of expertise are organizational change, service design and insight-led user-centred design solutions. She tweets, mostly about design, innovation and the small things at @albertatrebla.


Andrea Resmini

Andrea is an architect, information architect, teacher, researcher, compulsive reader, pensive writer, videogamer, piano player, two-time president of the Information Architecture Institute, he is also the current Editor-in-chief of the Journal of Information Architecture.


Jan JursaJan leads the Team of Conceptual & UI Design at idealo.de a big e-commerce and shopping platform based in Berlin. In addition to his day job, Jan hosts a Design & Marketing podcast (Abends in der Kreativwirtschaft), runs a Design Blog (Designbrief) and tweets about UX-relevant stuff (@IATV).


Emma RozadaEmma is design director and founder of Interaktionsbyrån, a leading interactive design agency in the automotive industry based in Gothenburg. Clients like Volvo, Opel, Jaguar, Fiat, Range Rover and SAAB trust Interaktionsbyrån as their user experience design providers.


Ofer DesheOfer is an entrepreneurial business leader, cognitive psychologist and customer experience expert also CEO of Tobias and Tobias. He has led digital innovation and customer experience programmes for over 100 public and private sector clients including many of the world’s most well-known brands in financial services, video games, TV, energy, and mobile technologies.


How to get to the venue: Google map for the venue.


IMPORTANT: Please register on Eventbrite here or by using the button at the top of this page in order to attend the event. Without being registered, we can't guarantee your attendance. 

*featured image by Andrea Resmini, originally posted on twitter here


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Location organiser

Profile picture for user Torben Schmitt
Torben Schmitt

proud member of the IceCreamTruck @JIBS, Sweden